7 Times Distilled: What It Really Means for Your Vodka

Why “More” Isn’t Just a Buzzword — It’s a Difference You Can Taste

At Lake Effect Vodka, we take great pride in what we put into every bottle—and more importantly, in what we take out. When we say our vodka is distilled seven times, it’s not just a number we throw around for marketing. It’s a reflection of our commitment to quality, clarity, and purity. Every round of distillation serves a specific purpose in creating a final product that is smooth, clean, and unmistakably premium.

But what does “seven times distilled” actually mean? And how does it affect your drinking experience?

Let’s take a closer look.

What Is Distillation and Why Does It Matter?

Distillation is the process of separating alcohol from impurities by heating a liquid to create vapor and then cooling that vapor back into liquid form. In the context of vodka production, this process is essential to refine the alcohol and remove compounds that can negatively impact taste, texture, and even how you feel after drinking.

When a spirit is distilled only once or twice, many of these unwanted compounds—such as methanol, congeners, and fusel oils—can remain. These are what give low-quality vodka that harsh burn, medicinal aftertaste, or heavy mouthfeel.

Each time vodka is distilled, it becomes purer. But there’s a science to how many times you distill. At Lake Effect, we believe seven times is the sweet spot—where you get exceptional smoothness without stripping away character.

The Science Behind Seven Distillations

Our process at Lake Effect Vodka involves a careful progression through seven rounds of distillation. Each stage has a unique purpose:

• Passes 1 through 3: These initial rounds eliminate basic impurities and help clarify the spirit. You begin to notice a reduction in the harsh burn that’s common in lower-quality vodkas.

• Passes 4 and 5: These mid-stage distillations refine the vodka’s flavor profile by removing bitterness, off-notes, and lingering chemical tones. This is where smoothness begins to emerge.

• Passes 6 and 7: The final rounds are all about polish. These steps are responsible for delivering the crisp finish and signature smoothness that defines Lake Effect Vodka. You get that clean snap with no aftertaste—and a spirit that’s truly enjoyable to sip, mix, and share.

This meticulous distillation process is one of the reasons Lake Effect stands out on the shelf. It's also why our vodka is smoother than most and easier to pair with virtually any cocktail ingredient.

The Flavor Advantage: What You’ll Taste in Every Sip

If you’ve ever tried Lake Effect Vodka, you know there’s something different about it. That difference is the result of craftsmanship, attention to detail, and our seven-times-distilled process. Here’s what you can expect in every pour:

• No Burn – Just a soft, warming sensation.

• No Harshness – A balanced, neutral flavor profile that complements rather than overpowers.

• No Bitter Aftertaste – A clean finish that leaves your palate refreshed.

• No Impurities – A vodka you can enjoy straight, on the rocks, or in cocktails without worry.

This is not the vodka you rush through. It’s the kind you savor—and it rewards those who appreciate quality.

Rooted in the Midwest, Inspired by the Great Lakes

Lake Effect Vodka is more than a drink—it’s a tribute to the natural beauty and purity of the Great Lakes region. From the snow-cooled air to the crystal-clear waters that inspire us, we aim to reflect that same purity in every batch we produce.

That’s why we distill in small batches, using locally sourced Midwest ingredients, right here in Milwaukee, Wisconsin. And because we believe in giving back to the communities and ecosystems that sustain us, a portion of proceeds from every bottle sold goes toward supporting conservation efforts throughout Wisconsin and Illinois.

Our seven-times-distilled process is not just about making a cleaner vodka—it’s about building a cleaner future.

Experience the Difference for Yourself

When you choose Lake Effect Vodka, you’re not just picking another spirit off the shelf. You’re selecting a product that:

• Has been distilled seven times for superior purity and taste

• Is locally crafted with care in Milwaukee

• Offers a clean, smooth finish you’ll immediately notice

• Supports conservation with every purchase

Whether you enjoy it in a classic cocktail, with your favorite mixer, or simply over ice, Lake Effect Vodka delivers a level of quality that stands out. You’ll taste the difference—and you’ll feel good knowing your purchase supports local ecosystems and conservation partners.

Where to Buy Lake Effect Vodka

You can find Lake Effect Vodka at Woodman’s and select local liquor stores across Wisconsin and Illinois. Don’t see us at your favorite store yet? Ask the manager to carry Lake Effect Vodka—your support makes all the difference.

Want to bring our vodka to your next event or tasting? You can also book a tasting experience or contact us for distribution inquiries.

Lake Effect VodkaSeven times distilled. Always unforgettable.Because we believe purity isn’t just something you taste. It’s something you live by.