What Does “Seven Times Distilled” Really Mean?

And why it makes Lake Effect Vodka so pure, smooth, and unforgettable.

If you’ve ever looked closely at a bottle of premium vodka, you’ve probably noticed claims like “triple distilled,” “five times distilled,” or, in the case of Lake Effect Vodka, seven times distilled. But what does that really mean? Is it just a marketing buzzword — or does it actually make a difference in taste and quality?

Let’s break it down, step-by-step, so you can understand exactly why “seven times distilled” matters — and why it’s part of what makes Lake Effect Vodka so clean, smooth, and crisp.

First, What Is Distillation?

Distillation is a process that separates alcohol from impurities by heating the liquid to create vapor, then cooling it back into liquid form. Alcohol evaporates at a lower temperature than water, so distillation allows the distiller to collect the alcohol and leave behind unwanted substances.

Think of it like a very precise filtering method — but instead of just straining the liquid, you’re purifying it at the molecular level.

Why Distill More Than Once?

Each time vodka is distilled, more impurities are removed. These impurities — known as congeners — can affect the flavor, aroma, and even the smoothness of the drink.

• Fewer congeners = a cleaner taste.

• More distillations = a purer spirit.

  
  

Many vodkas are distilled three or four times, which already creates a cleaner product than cheaper, mass-produced brands. But Lake Effect Vodka goes the extra mile — actually, the extra three miles — by distilling seven times.

What Seven Times Distilled Means for Lake Effect Vodka

When we say “seven times distilled,” here’s what we mean:

1. Maximum Purity – By running the vodka through the distillation process seven separate times, we ensure that nearly all impurities are removed.

2. Smooth, Crisp Finish – No harsh “burn” — just a clean, refreshing sip.

3. True Flavor of Midwest Ingredients – Distilling more doesn’t mean stripping away flavor. Our process keeps the natural sweetness of Midwest-grown grains intact while removing anything that might taste rough or unbalanced.

4. Consistency in Every Bottle – Whether it’s your first pour or your fiftieth, you’ll get the same clean quality every time.

   
   
   
   

Does More Distillation Always Mean Better Vodka?

Not necessarily — it’s about balance. Distilling too few times can leave behind off-flavors, while distilling too many times without skill can result in a flat, characterless spirit. The key is expertise.

Our master distillers know exactly how to manage temperature, timing, and filtration so that after seven distillations, Lake Effect Vodka is exceptionally pure while still full of character.

How You’ll Notice the Difference

When you sip Lake Effect Vodka neat or over ice, you’ll find:

• No sharp bite — just silky smoothness.

• Crisp, clean aroma — like fresh air over the Great Lakes.

• A touch of natural sweetness — perfect for cocktails or enjoying straight.

That’s the Lake Effect difference. It’s not just vodka — it’s a spirit crafted for those who care about quality and about giving back to the waters and lands that inspire us.

Taste the Purity for Yourself

If you’ve never tried a truly high-purity vodka before, now’s the time. Look for Lake Effect Vodka at your local retailer or book a tasting event and experience the clean, crisp flavor that comes from being seven times distilled.

When you raise a glass, you’re not just enjoying the smoothest vodka in the Midwest — you’re helping support Great Lakes conservation and youth programs across Wisconsin and Illinois.